Paid Search Manager / PPC Specialist / Paid Ads Manager
Company: Brookdale University Hospital And Medical Center
Location: Pomona
Posted on: May 10, 2022
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Job Description:
Paid Search Manager / PPC Specialist / Paid Ads Manager -
e-Commerce Accounts An established digital marketing agency is
looking to add a Paid Search Manager to our team.As a Paid Search
Manager, you will strategize, build, optimize and maintain a number
of Google Ads e-commerce campaigns for a portfolio of clients.While
we prefer someone with a few years of experience, we recognize that
having the right mindset, work ethic and natural aptitude for this
type of work is far more important.With that said, we are looking
for someone who has an analytical mind, a strategic thinker who is
competitive and likes to win.If you have experience working in the
digital marketing space and you're an individual who is driven to
do the best job you can and won't settle for good enough, let's
talk. Responsibilities Build, manage and scale paid search,
shopping, display and remarketing campaigns in Google Ads,
Microsoft Ads, Criteo, etc. Conduct keyword research and
competitive analysis Create ads, build negative keyword lists,
create campaigns based on dayparting, geo-targeting, device
segmentation, etc. Closely monitor and continuously optimize
campaigns in alignment with performance goals Manage ad spend
budgets to maximize growth and returns Audit existing campaigns,
analyze keywords, ad copy, bid strategy, and elements to identify
new opportunities to improve performance, goals, and KPI's
Continually research, evaluate and test campaign structure and
elements (e.g. creative, bid strategies, audience targeting,
placements, etc.) Troubleshoot and resolve technical issues as
needed Coordinate cross-functionally with other teams to compile
campaign assets and communicate creative requests (e.g. landing
pages, videos, etc. ) Establish and track client goals, perform
deep-dive performance analysis and create a monthly report of
findings for clients Cultivate and maintain positive client
relationships by scheduling monthly calls, communicating
professionally, and promptly responding to emails and questions
Required Skills & Attitude Motivated by a sense of personal
accountability and commitment to delivering exceptional quality
Analytical and able to diagnose issues and develop appropriate
solutions Enjoys solving problems through research, creativity, and
technology Eager to learn, to challenge, be challenged, and develop
new skills Motivated to provide excellent service to clients
Dedicated to understanding a clients business and their challenges
Internet Marketing experience Passionate about digital marketing
Computer and internet savvy Adept working in a remote position, a
self-starter with an impeccable work ethic Ability to pass Google
Certifications within 60 days of hire Preferred Experience & Skills
Experience managing ad campaigns in Google Ads (Search, Display,
YouTube), Microsoft Advertising (Bing), etc. Working knowledge of
Google Analytics, Google Search Console, and Google Tag Manager
Agency experience managing multiple client accounts Experience
tracking, measuring, and assessing client performance across
multiple campaigns Experience managing ad budgets Proficiency in
Excel with the ability to do vlookups, pivot tables, etc. Knowledge
of web design technologies (HTML, JavaScript, CSS, etc.) *Salary
based on experienceby Jobble
Keywords: Brookdale University Hospital And Medical Center, Pomona , Paid Search Manager / PPC Specialist / Paid Ads Manager, Executive , Pomona, California
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